My brand DeVoe was made from scratch with five key ingredients: Claire’s extraordinary art quiver, her grandmother, Mrs. Barbara DeVoe's sewing machines, her sewing mentor, Mrs. Peggy Sadelfeld, her life coach, Mr. Bill Kramer and Claire's 'D.I.R.T.'
I don't want to get all weird on you I just want to keep it real with you. I am constantly fueled by the Holy Spirit that lives inside me and I can testify to my destiny being revealed in my D.I.R.T. ---The Disappointment, the Insecurity, the Rejection, and the Troubles of my life. Everybody is born with an incredible gift or talent, the trick is to stay tapped into it and not let yourself be conformed to this world but be transformed by the renewal of your mind.
I have a handful of childhood memories surfing, sketching, fishing, skating, traveling and creating tons of artwork as a young child. I can recall sitting at my little wooden table in the living room of my parent’s house drawing sketches of handbags, swimsuits, clothes and even imaginary hotel blue prints like, "The Hawaiian Hut Cafe and Resort." It is safe to say that I was passionate about drawing and designing at a young age. But it wasn't until my early twenties that I actually began to tap into my gift. And from 2009-2013, I faced back to back seasons of disappointments, rejection in multiple areas of my life including the rejection of my once upon a time 'dream job', all sorts of trouble, heavy feelings of insecurity, negativity and self-doubt, mentally and physically abusive relationships, finally hitting rock bottom by the age of 24. But those four years of my life were critical to my character development and my career. Through those difficult times I was sharpened and saturated on a deep spiritual level. With that inner growth came new visions and clarity about my purpose in life and I feel blessed to grow up and turn those old childhood dreams into my reality and career.
The journey of DeVoe started when Claire’s grandmother graciously gifted Claire her Husqvarna sewing machines, hence the 'legacy' brand. This led to Claire reaching out to a former high school teacher, Mrs. Peggy Sadelfeld; after just a few sewing lessons Claire was hooked. Claire would drive six hours just for lessons from her amazing mentor who is a master in her trade. Mrs. Sadelfeld not only gave Claire the skill set she needed to make her dream a reality, she empowered her with grace, patience, perseverance, and faith. In no time at all, Claire felt compelled to begin designing her own fabrics.
On a random visit to Peggy Sadelfeld’s house, Coach Bill Kramer noticed fabrics sitting on a table. When he found out that Claire DeVoe Rooney had created them he immediately sent Claire a text message saying, "Claire, go for broke." That was that.
The DeVoe House is based in Jacksonville, Florida.